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10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.I learned of the phenomenon of “good enough” marriage, a term social anthropologists use to describe marriages that were less about finding the perfect match than a suitable candidate whom the family approved of for the couple to embark on adulthood And along with the sociologist Eric Klinenberg, co-author of my new book, I conducted focus groups with hundreds of people across the country and around the world, grilling participants on the most intimate details of how they look for love and why they’ve had trouble finding it.Eric and I weren’t digging into ­singledom—we were trying to chip away at the changing state of love.But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-­dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.

This kind of rigor goes into a lot of my decisionmaking.Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.Where Bozos Are Studs Today, if you own a smartphone, you’re carrying a 24-7 singles bar in your pocket.What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.It’s not just my ­generation—boomers are as likely as college kids to give online dating a whirl. I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life. I am perpetually indecisive about even the most mundane things, and I couldn’t imagine navigating such a huge life decision so quickly. Happily so—and probably more so than most people I know who had nonarranged marriages.

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